Our story
At Noji, we believe true confidence begins with daily care—from scalp to hair to smile.
Inspired by the revitalizing power of carbonated care, we create innovative solutions for comprehensive self-care rituals.
Our scalp care line harnesses carbonic-acid technology and natural botanicals to deeply cleanse, balance, and energize from root to tip.
Our oral essence redefines mouthwash with a gentle, dual-phase formula that refreshes breath, soothes the mouth, and elevates daily oral care.
Our biphasic hair oil spray nourishes and protects with a lightweight dual-phase texture, delivering instant shine, smoothness, and long-lasting moisture without heaviness.
Blending science and nature, Noji is committed to safe, effective, and enjoyable care that supports clarity, confidence, and long-lasting vitality.
Founder
The Story
Noji was born from a global market study, where the founder discovered a gap: existing products rarely offered both effectiveness and experience. Determined to change this, she combined her background in research with insights into consumer trends to create a brand that delivers solutions with both function and ritual.
The Journey
From perfecting formulas to refining supply chains, from small-batch testing to full production, the founder experienced countless trials and adjustments. Her standard has always been clear: a product only launches when it can withstand long-term use and real consumer feedback.
Reflections on Building a Brand
Over time, she realized that a brand is more than a collection of products—it is a carrier of values. Noji is not only about introducing innovative concepts, but also about cultivating a healthier, more confident, and sustainable lifestyle with its community.
Connection with Consumers
The founder hopes to build a partnership-like relationship with consumers. Noji is not here to preach, but to accompany. We understand real challenges, and through continuous innovation, we aim to provide easy, enjoyable solutions that empower people every day.
Products
Key Features & Advantages
Cross-Category Innovation: Introducing the concept of “essence” into oral care and “biphasic technology” into hair care.
Performance + Experience: Delivering proven efficacy with a sensorial, ritualistic touch.
Eco-Conscious: From formulation to packaging, sustainability is considered in every step.
Product Style
Noji’s style can be described as “Functional with a Touch of Luxury.” Clean, elevated packaging reflects the modern aesthetic of young consumers, while the formulas deliver practical, noticeable benefits.
Core Technology & Certifications
Technologies: Stable water-oil phase separation, encapsulated oil-bead slow-release system.
Certifications: ISO Quality Management; select products carry vegan and cruelty-free certifications (e.g., PETA).
Environmental Proof: Reduced reliance on single-use plastics and eco-friendly sourcing.
R&D Philosophy
Our development follows three principles:
Scientific Validation: Every claim must be supported by research or testing.
Consumer Feedback: Iteration based on real usage and insights.
Differentiation: Ensuring every launch is distinct from conventional mouthwash or hair oil offerings on the market.
